Keyword Competition is the process of evaluating how difficult it is to rank on Google’s first page for a specific term. Competition is based on several factors, including domain authority, page authority, and content quality. With competitor-based research, you start out creating a list of seed websites to generate a list of proven keywords.

Competitor-based keyword research is a modern approach to finding low-competition, high search volume keywords, and it’s one that’s becoming increasingly popular among SEOs and content marketers.

Highly engaged users are more likely to buy, return, and share the product or service with friends. Product and marketing teams that measure user engagement can use product analytics to understand the factors that contribute to higher engagement. By improving engagement, teams can improve the product’s profitability.

User engagement measures whether users find value in a product or service. Engagement can be measured by a variety or combination of activities such as downloads, clicks, shares, and more. Highly engaged users are generally more profitable, provided that their activities are tied to valuable outcomes such as purchases, signups, subscriptions, or clicks.