Online Reputation Management

#ORM

What is Reputation Management?

Reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation

Search Engine Optimization (SEO) is used to increase the search engine ranking of your content. Online Reputation Management (ORM) is a bit broader of a term and is used to specifically manage the online reputation of a person, place, thing, site, brand, etc.

Search Engine Reputation Management (SERM) refers to constant monitoring and influencing the overall public impression that a company has online. SERM includes Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging, and Social Media.

What Reputation Management
Reputation Management

Google Search Engine Reputation Management (SERM) is often confused with traditional SEO. But it’s not quite the same. Reputation management uses SEO principles to improve online reputations. However, it’s typically much more difficult to repair an online reputation than to rank a page for a specific keyword.
SEO can be broken down into on-page and off-page factors. On-site strategies improve content quality, relevance, site architecture, user experience, and interlinking.

Why is Reputation Management Important?

Every day, people review businesses from 1 to 5 ratings, comments, blogs, or social media posts. Hence, whatever person says about business becomes valuable for a business as well as for potential clients. After all, bad ratings and reviews can break a business. Similarly, a potential customer might avoid the current business and head to competitor business.

  • Better Search Engine Ranking
  • Increasing Customer Trust & Credibility
  • Higher Revenues
  • Professional Image

Why Do You Need Reputation Management?

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

How to Effectively Implement an ORM?

Best SEO Features & Methodologies

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Publishing original, positive websites and social media profiles that aim at performing negative results in a search.

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Submitting online press releases to authoritative websites to promote brand presence and suppress negative content.

Third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.

Reputation Defender Plans

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  • Keyword Research and Analysis
  • Web site Structure Optimization
  • Content Optimization – Implementation of H1-H4 & Bold tags to Content
  • 15 Web 2.0 link creation
  • 5 Free Blog Creation
  • 10 Profile Page Creation

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